Digital transformation is perhaps the fuzziest term in the business world. Trying to capture too many moving parts, it becomes white noise. Then, struggling to explain it, we say it’s an umbrella term. But what does digital transformation mean? Is it about keeping up with new gadgets and software? Or does it imply that consumers want to interact with brands using completely different means? Or maybe it conveys the idea of reshaping your company to meet what the exciting new world of tech has to offer.
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